becaus. | बिकॉज़
Inspired by memories and made with meaning, becaus. is where art meets nostalgia. We believe in slowing down, creating mindfully, and telling stories through handcrafted details and ethical practices. Every piece invites you to reconnect with your creative self — because what you wear should feel like home.
Phalam
फलम् — Ripe with Stories, Rooted in Sanskrit
Phalam is a tribute to the flavours and feelings of Indian summers — from salt-dipped amrood to secret stashes of imli. Inspired by fruits that once defined our holidays, the collection captures the joy and mischief of childhood. Crafted in 100% cotton with block prints, hand painting, and embroidery, each piece brings those memories to life. With easy summer silhouettes and playful textures, Phalam isn’t just clothing — it’s a story you can wear own.
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